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PROMOTION PLAN FOR CHILDREN IN NEED CHARITY

The Children in Need Charity will be promoted through many nationwide activities to popularise the initiative. Creating a positive image is critical in ensuring that the public recognises the importance of donating. Promotion will utilise an activity people identify with and have fun with at the same time. Such activity will include a fashion show week. The fashion show will showcase our promotional attires comprising t-shirts, caps, trousers, shoes, accessories, and dresses. The fashion show will also bring together renowned designers who will compete in the event running for a week. The children in need will also have a chance to showcase their creativity in fashion to the audience. The fashion week will also involve rewards for the titles of Miss and Mr. Compassion with their respective second and third runners-up. The event’s theme will be “spreading love to the less fortunate young generation.” The event targets participants across the country who are fashion enthusiasts. T...

COST & BUDGETING

Donations from people, corporations, and grant-making trusts and foundations are the charitable organisation's primary revenue sources. In addition, Children in Need generates funds via several other fundraising events and projects, such as their annual appeal, which takes place on the first Friday of November each year. The ultimate donation figure for the 2016 BBC Children in Need Appeal was released in 2017 and was a record-breaking £60 million. After the 2016 BBC Children in Need Appeal broadcast, which raised a record-breaking £46.6 million, contributions and fundraising money flooded in, bringing the total to £60 million (Spierson, 2017). How is the money spent? The funds generated for Children in Need are used toward several programs and initiatives that assist disadvantaged children and their families. The charitable organisation gives financial assistance through grants to non-profit organisations that help disadvantaged children and young adults, such as those living...

TARGET AUDIENCE

  BBC Children In Need is a charity that aims at supporting the needs of disadvantaged children, raising money by organising an annual Children In Need appeal broadcasted on the official BBC channels worldwide. Through fundraising, televised events and the appeals BBC Children In Need has raised over more than £1 billion .     So, with a charity, your business goals would be your target audience. Let me explain, the people most likely to complete your goals are your target audience so with children in need the goal is to raise money from adults for children. So, it is targeted at adults and parents, as it is catered for children meaning the target audience would then apply to parents or people over the age of 25 .      

WHO ARE THEY? WHAT DO THEY DO?

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The United Kingdom; one of the first-world countries, modern, industrialized, with a strong appearance to the world and great influence , which seems like the dream country for foreign individuals from less favorable areas. However, one thing that society has improved their learning on, is that appearances can cheat, and in the UK’s case, the BBC is one of the main contributors that have distributed this lesson. BBC, the UK’s national broadcaster, who used its communication power and status to expose one of the UK’s concerns and took the initiative to make a change for the better regarding the matter. They named it ‘Children in Need ’. As the name states is a charity designed and launched in 1980 to aid the less privileged youngsters in the country. These children face adversities from physical, mental, and sensorial disabilities to psychological and behavioural dysfunctions. The BBC approaches this fundraising through an annual event in which the whole of the UK contributes wit...