TARGET AUDIENCE

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BBC Children In Need is a charity that aims at supporting the needs of disadvantaged children, raising money by organising an annual Children In Need appeal broadcasted on the official BBC channels worldwide. Through fundraising, televised events and the appeals BBC Children In Need has raised over more than £1 billion.   

So, with a charity, your business goals would be your target audience. Let me explain, the people most likely to complete your goals are your target audience so with children in need the goal is to raise money from adults for children. So, it is targeted at adults and parents, as it is catered for children meaning the target audience would then apply to parents or people over the age of 25.   

 

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