PARTNERSHIP & SPONSORSHIP

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BBC Children in Need is a charitable organisation that awards financial assistance to organisations in the United Kingdom that run programs to help the disadvantaged and young adults. The charity best known for its annual appeal, which raises money through various events and activities geared toward fundraising. The We Move Fund: Youth Social Action is receiving support from the National Lottery Community Fund thanks to a collaboration between BBC Children in Need and the National Lottery Community Fund (Davies, 2022). This fund aims to give young people more agency via youth participation in social action. Several famous people are serving as ambassadors for BBC Children in Need. Their efforts to raise awareness of the charity and the good it does are greatly appreciated.

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"PAPYRUS”

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Over the years, society has become more aware of the matter of mental health, to be more precise, in one of the consequences of a bad one, suicide. There has been an increase in the number of this act from the part of youngsters in the UK. The BBC Children in Need have acted upon this in the hopes to prevent it’s increase through their charity. They are one of the main supporters of Papyrus, a project created with the aim to prevent young suicide in the UK. Their main system of action is through HOPELINEUK, where individuals are contacted by the youngsters seeking help regarding their suicidal thoughts. The BBC Children in Need supports this by funding these individuals and making sure the youngsters are met with confidential and safe spaces where they can confine their inner thoughts. Papyrus is one of the many organisations that BBC Children in Need charity support, which is made known through their website, where they have a space specially created for this reinforcement, with
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WHO ARE THEY? WHAT DO THEY DO?

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The United Kingdom; one of the first-world countries, modern, industrialized, with a strong appearance to the world and great influence , which seems like the dream country for foreign individuals from less favorable areas. However, one thing that society has improved their learning on, is that appearances can cheat, and in the UK’s case, the BBC is one of the main contributors that have distributed this lesson. BBC, the UK’s national broadcaster, who used its communication power and status to expose one of the UK’s concerns and took the initiative to make a change for the better regarding the matter. They named it ‘Children in Need ’. As the name states is a charity designed and launched in 1980 to aid the less privileged youngsters in the country. These children face adversities from physical, mental, and sensorial disabilities to psychological and behavioural dysfunctions. The BBC approaches this fundraising through an annual event in which the whole of the UK contributes wit
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TARGET AUDIENCE

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  BBC Children In Need is a charity that aims at supporting the needs of disadvantaged children, raising money by organising an annual Children In Need appeal broadcasted on the official BBC channels worldwide. Through fundraising, televised events and the appeals BBC Children In Need has raised over more than £1 billion .     So, with a charity, your business goals would be your target audience. Let me explain, the people most likely to complete your goals are your target audience so with children in need the goal is to raise money from adults for children. So, it is targeted at adults and parents, as it is catered for children meaning the target audience would then apply to parents or people over the age of 25 .      
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COST & BUDGETING

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Donations from people, corporations, and grant-making trusts and foundations are the charitable organisation's primary revenue sources. In addition, Children in Need generates funds via several other fundraising events and projects, such as their annual appeal, which takes place on the first Friday of November each year. The ultimate donation figure for the 2016 BBC Children in Need Appeal was released in 2017 and was a record-breaking £60 million. After the 2016 BBC Children in Need Appeal broadcast, which raised a record-breaking £46.6 million, contributions and fundraising money flooded in, bringing the total to £60 million (Spierson, 2017). How is the money spent? The funds generated for Children in Need are used toward several programs and initiatives that assist disadvantaged children and their families. The charitable organisation gives financial assistance through grants to non-profit organisations that help disadvantaged children and young adults, such as those living
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FUNDRAISING

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Fundraising for the charity is important to obtain funds to support children in need. The fundraising for the charity will be done through a fundraising appeal. This fundraising appeal is organ ised as an appeal show with many performance groups and will begin at 7 pm on 18th Nov 2022, on BBC. The appeal show will show people why the fund drive is needed and the type of work the funds are doing in helping children in need. The performances for the show will range from children to ad ults performances. The app eal show features children in need performance in creating art. The show will present works created by children who h ave benef ited f rom the cha rity and appeal for more efforts to reach more needy children. The show will also bring together children and pa rent testimonials of the benefits of charity in changing children's lives. Additionally, the aspect of diversity will be present in the show to display how the char ity bene fits all child ren from different r
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PUDSEY BEAR & BLUSH (THEIR MASCOT)

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Pudsey bear BBC Children in Needs’s iconic mascot since 1985, making it the beloved bear 37years old, whilst Sir Terry Wogan was its long-standing host for 35years. As Children in need is a prominent annual event in British television, having a mascot instantly transformed their brand. He was created by BBC designer Joanna Ball; he was named after her hometown of Pudsey in Yorkshire. Pudsey Bear also wears an eye-patch although it was never confirmed why it has been seen to make him more relatable to the children that the brand is trying to help.     Although Pudsey did not always look like the bear that we know today, he was a normal brown teddy bear with a red coloured eye-patch and his official makeover where he turned bright yellow and had a white and multicoloured polka-dot eye-patch came later in 2007 when Pudsey turned 22. The Children in Need logo was also changed around this time just ahead of the 30th anniversary of their televised shows. Additionally, this is when BLU
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HISTORY OF CHILDREN IN NEED

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Children in Need was first founded on Christmas Day in 1927, the BBC had their first ever broadcast appeal for the children which was a five-minute radio broadcast. In 1955, the ‘Children’s Hour Christmas Appeal’ took place, raising a total of £625,836 up to 1979. The first telethon broadcast for ‘Children in Need’ was broadcasted in 1980, and raised £1million which was hosted by Terry Wogan, Esther Rantzen and Sue Lawley. In 1997, the charity single that featured a range of different singers, from Elton John, David Bowie and Tom Jones reached number 1.   Pudsey Bear who is the mascot of Children in Need, first made his debut in 1985. Joanna Ball designed Pudsey , who was the BBC graphic designer. The mascot was named after the West Yorkshire town where the designer was born. Pudsey began to become very popular and returned in the Children in Need’s logo. In 1985, Pudsey’s fur was brown, with a red bandana and black triangle spots, with his fur being changed in 1986 to yellow,
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CHILDREN IN NEED HELPLINE

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PROMOTION PLAN FOR CHILDREN IN NEED CHARITY

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